A Biz Dev Lesson to Learn

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I've had the opportunity to meet with several highly successful business people in December and January to talk to them about their business development (biz dev for short) strategies. 

Here's a quick recap of what makes these people so successful.

They are passionate and completely in love with their business, work and people they serve.

They focus relentlessly on sales, because they know they are not going to build a business without consistent revenue growth. I mean they focus on generating sales to the exclusion of everything else. 

They don't waste their time. They focus on biz dev day in and day out each day.

They're not looking at free information.

They don't attend Webinars to "learn" more about sales and marketing. They DO sales instead. 

They focus on their passion, industry, serving existing clients and driving sales, period.

Nothing is more important to them than growing their vision so they can serve more clients in a bigger way.

In their off time they read industry pubs and material that will improve their life even more.

Which leads me to ask. What are you focusing on in the New Year?

Regrettably, if you're not focusing on sales and growing your business you may see more of 2011 in 2012 instead of a new, brighter vision of an enhanced New Year.

Where is your mindset in 2012? Click "Comments" directly below this post and let us all know.  

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2012 is the Year of Focused Action

2012-IconEvery New Year presents a new set of circumstances.

From my position in small business I'm seeing 2012 as the year of focused action.

That means you don't have time to waste.

Focus on what your want in your business. Write down real decisions you've made about 2012 in plan form.

Eliminate encumbrances, distractions and other things that inhibit your progress in reaching your true goals. 

Plan each day. Ask yourself, "What will I do today today to achieve my focused decisions (goals) in 2012?" Be sure you're moving forward productively every day.

If revenue growth is your goal, make sure 40% or more of every working day is spent on sales related, revenue generating activities. Social media is great, but if it isn't generating sales, you need to put a new plan in place. 

The point is to focus on what you want to achieve and take REAL steps every day to achieve it. 

If you don't know what you want or how to go about getting it, then get help so you can see your business from a broader perspective. 

2012 is a powerful year and you can be the change you want to see in the world. The secret is to know what you want and take action every day to get it.

In other words, focus.

2012 Graphic Courtesy of: Joseph Chang