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Election 2012: The Best Marketing Platform Wins

Mitt-Romney-with-Barack-Obama14-forbesIn my humble personal option, President Barack Obama is the best political marketer in history. His marketing platform incorporates all the elements of marketing sensationally and his brand message resonates in the hearts (not the minds) of many.

As a result, my prediction for the election of 2012 is President Barack Obama will win a second term in office.

Here is my personal marketing scorecard

Personal Brand Winner Barack Obama

Marketing Story (brand narrative): Winner Barack Obama

Personal Appeal Winner Barack Obama (though some may argue with me)

Use of online marketing tactics (including social media): Winner Barack Obama

In Election 2012, the Best Marketing Platform Wins.

Not that Governor Mitt Romney is a slouch. In fact he is even a more aggressive email marketer than the president.

But his personal brand is seen as “corporate” when compared to President Barack Obama.

The emotional connection the president gained with his constituents, through marketing, is clearly a winner. 

The president hits our emotional buttons. Mitt Romney speaks to our mind.

Heart wins every time

Let the voting continue throughout the United States.

Let the mass consciousness of the American people be heard worldwide.

Then give deep, heart-felt thanks.

Be grateful that you live in a country where the mass consciousness of the people can select the path for our nation going forward.

I am always so proud to be an American.

I am also very grateful to the marketing lessons I’ve learned in this election.

I am so appreciative to ALL those who voted, who are open take part in this process; no matter which marketing platform you chose. 

Photograph courtesy Forbes