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June 2012
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November 2012

Why is Cold Calling a Hot Topic

People who are into the sales conversation often say that cold calling is dead.

I agree. Cold calling, in the way it has been practiced  in the past, is not very effective. 

Getting on the phone, approaching a stranger and barfing company features on them is not going to turn strangers into friends and friends into clients. 

Yet, today, business owners are looking for a way to initiate contact with new people they don't know, aren't connected to in networking or through their close network. 

So can you do to initiate contact with potential buyers?

Social media is a long-term strategy that takes time to develop. You cannot control the reach.

In-person business networking is all about building relationships. That takes time. 6 months to a year of  attending the same networking group tends to be a time line I hear often.

Direct outreach solves common sales challenges.

You control the number of people reached. 

You control the message understanding. You're not dependent on a listeners worldview to interpret what you're saying. 

That's  why hundreds of thousands of people search for terms relating to cold calling; like cold call, cold calling, how to cold call and more.


Cold Call Reach
Select image to see results

And why over 1,500 people tuned in to my call with Connie Kadansky showing people a cold calling process that works.


Most business owners  are looking for answers. That's why cold calling is  a hot topic.

How to Stop Junk Email

Delete-katerhaDo you want to know how to stop junk email?

It's easy. Just delete it.

You can also block it if you never want to hear from that source again.

That means don't read it or open it up. Just hit delete.

When it comes in again, delete (or block) again.

If you're using Outlook (or similar tool) eventually you will start seeing those messages in the junk folder first time in.


Image Courtesy: Katerha

Cold Call Marketing Process

Red TelephoneI had a great time last Friday, talking to Connie Kadansky, Sales Call Reluctance Coach, about a marketing process that makes cold calling work. 

You can listen to our interview here.

While cold calling is done by sales people, the function is more marketing than sales related.

Learn why and how you can develop a process that works so you can add predictable and trackable leads into your sales pipeline consistently, whenever you need them.

Download or listen to the call.

Then leave a comment and let me know if this resource helped you.