Then I checked Amazon and lo and behold, they had vendors who sold Dell keyboards as well.
Who made the sale?
The company who was on Amazon.
Because I have purchased from Amazon in the past and found that the people who sell through Amazon deliver as promised.
Trust is a key to making sales work. But you have to establish that trust with each interaction.
For the first time buyer, deliver social proof that you do what you say so buyers feel comfortable making that first purchase from you.
That's something the other laptop keyboard websites did not do very well, while Amazon vendors excel at it.
Image Courtesy: Scott McLeod