Passion is Everything in Business
Small Business Secret: You've Got to Be Into It

Passion Drives Response

I noticed a poll today on MSN News, in response to Rhode Island Governor Lincoln Chafee's decision to call their state Christmas Tree a "Holiday Tree" instead. 

Now, look at the power of passionate people in the graphic below.

99,000+ people voted.

71,000+ of those people wanted to be heard on their opinion of not taking Christ out of Christmas.MSN.com-Power of Passion
Sure, they were busy. Of course they had other things to do.

But they wanted to add a voice to this news-driven conversation.

There's a good lesson in content marketing here.

Give people a conversation that they are passionate about and make it easy for them to respond and they will. 

Everyone wants to be heard in some way. Most just don't know how to amplify that voice. 

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