Previous month:
October 2011
Next month:
December 2011

How do I convert visitors to my blog into clients?

Multi_QuestionMarksWEBThis great question, "How do I convert visitors to my blog into clients," was asked in a Linked In group that I enjoy.

The answer is a very simple system that I'll share with you.

There are 3 components to converting blog visitors into paying clients. Most independent professional miss or are lacking 2 or more of these steps.

The 3 steps are:

1. Go out and get found.

What are you consistently doing to make sure your blog posts are being seen by your niche audience. Everyone is not your niche, of course. You must speak to the interests and challenges of the niche you most effectively serve so visitors can find you and become paying clients. 

2. Engage.

Once you're found, how do you engage people to build interest, trust and credibility?

The freemium offer is great but it works better if the freemium lasts beyond one download. A mulit-day/week course is a better option than a eBook. No matter what, your freemium has to be of exceptional quality so people want to read it and share it. 

3. Follow up.

This is the step everyone but the most successful miss. People don't buy on one, two or three touches. In fact, planning more than 30 marketing follow up touches is more along the lines of what you want to do.

With 1,500 to 3,000 marketing message hitting your face every day, it's easy to see why follow up is so important. 

I hope that helps you see the answer to this question in a clearer way.

You can follow the process yourself, or get help in putting this process together for your business.

Either way, converting blog visitors into paying clients is a worthwhile goal that is worthy of your attention and focus.  

Enhanced by Zemanta

Observe Yourself at Work

BinocularsThroughout each day you must handle a number of tasks in your small business.

If you were watching yourself at work you would probably notice the following types of general outcomes:

1. Productive

2. Not productive

3. A total waste of time

4. The best thing you could do in that moment.

The secret is to decide on what you want to accomplish first.

Then notice your action/activity and the result you achieve relevant to the goal you desire. 

What works means you moved closer to reaching your goal(s).

What doesn't work means you stayed where you are now or moved behind a bit. 

If what you're doing isn't working, do you keep doing the same thing hoping for a different result?

Or are you so bored with what you're doing you're just reacting to whatever happens until you can get to the end of the day?

If either of the two scenarios above describe you at work, change the paradigm immediately. You're stuck. 

Photo Courtesy: Drtel

Enhanced by Zemanta