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October 2011
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December 2011

Passion Drives Response

I noticed a poll today on MSN News, in response to Rhode Island Governor Lincoln Chafee's decision to call their state Christmas Tree a "Holiday Tree" instead. 

Now, look at the power of passionate people in the graphic below.

99,000+ people voted.

71,000+ of those people wanted to be heard on their opinion of not taking Christ out of of Passion
Sure, they were busy. Of course they had other things to do.

But they wanted to add a voice to this news-driven conversation.

There's a good lesson in content marketing here.

Give people a conversation that they are passionate about and make it easy for them to respond and they will. 

Everyone wants to be heard in some way. Most just don't know how to amplify that voice. 

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Passion is Everything in Business

image from johnmichaelmorgan.comI'm reading a great book by John Morgan called Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition.

There are many great ideas in it that I enjoy and agree with wholeheartedly.

On page 37 (in Kindle), I found this little quote to be really powerful.

"If you're not dying to tell the world about what you do, then you need to reevaluate what it is you do."

The Power of Passion in Business makes a real difference. 

Are you truly passionate about your business or are you another spoke in the small business wheel?

Morgan, John (2011-10-24). Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (p. 38). John Wiley and Sons. Kindle Edition. 

The Symptoms of Learning Overload

LearningMost small business owners and entrepreneurs follow a pattern of learn and learn some more. Why not. Learning is fun, after all, right?

Seldom do the majority of people follow the pattern of: learn, digest and do.

This is the path to greater achievement that I would venture to say 80% or more miss completely.

Here's some symptoms that you're learning without results:

You engage in every free Webinar you can find.

You listen intently to the free information.

You have pages of notes by the end.

But you don't complete any of the action items suggested.

Maybe you buy the product but let it sit. 6 months later you have not even looked at it let alone learn, digest and do. 

You missed the biggest secret of all.

That secret is: Only action creates results.

Look at your thoughts first. Your thinking creates energy that takes you into action.

If you're not acting there's a deeper reason so evaluate your feelings.

It's how you feel about what you're doing that allow you to know which thoughts to act upon. 

Graphic Courtesy of Enokson

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