When it comes to follow up, there is one secret that is so simple most everyone misses it.
The secret is to use greeting cards in your follow up program.
Don't take my word for it though.
Here's what a top sales trainers and personal development experts have to say.
Tom Hopkins said, "I built my original million-dollar producing real estate sales career from nothing to being a 98% referral business by keeping in touch with my clients through the use of thank you cards."
In Lessons from the Greatest Salesman in the World, Jay Abraham tells the story of Joe Girard, who is recognized as the most successful salesman in the Guiness Book of World Records.
Joe sends ALL of his clients a handwritten greeting card every month of the year.
The number of cards reached more than 16,000 per month and he had to hire people to help him do it.
As a result of the repeated exposure to Joe, such was his customers’ impression of Joe that when Guiness Book of World Records started to call up some of them to audit his sales, all of the buyers could recall Joe by name.
Harvey Mackay has written extensively on showing gratitude with greeting cards. In fact, Harvey sent greeting cards while building a multi-million dollar business.
At a speech Harvey Mackay gave at a "Treat 'Em Right" seminar in Scottsdale, AZ earlier in 2011 he said, "Send Out Cards makes you stand out!"
And Mike Brooks, known as Mr. Inside Sales shared a story in a recent article about George H. W. Bush Sr., 41st President of the United States. It's said that every person that George met, he kept in touch with.
It didn't matter whether it was interns, politicians, business people, or clergy, he and Barbara Bush would make sure they stay in touch.
The way he did that was with simple greeting cards and personal notes.
If you listen to top experts in their field and follow proven processes it's obvious that greeting cards are king.
But they can be a hassle and time consuming to buy and send.
No more. Here's the tool I use (since 2005) to make sending a greeting card by US Mail as quick and easy as sending an email.
Complete this exercise and try it for yourself.
Think of 1 client who really needs to hear from you. Do it right now, while you're thinking about it.
Follow this link and send them a card right now. My treat.
Then notice how great you feel after sending it.
Ready. Set. Send Out Cards!