You have talents that I don't possess.
You know things that I don't understand.
You have a strong drive to learn and grow in areas that are only of cursory interest to me.
You have a wealth of experience in areas I don't have a clue about.
So why are you trying to sell me something?
Teach me what I don't know, show me what I can't see, expand my knowledge in areas I'm lacking information in and share your experience to keep me from making the bone-head mistakes only you can help me avoid, instead.
That's sales today.
You're a teacher, mentor, trusted advisor and guide.
Remeber that when you're interacting on social media, networking, conducting sales calls and in all of your marketing outreach efforts.
Photograph Courtesy: George Eastman House