A BIG question I often get from my coaching clients is, "Sure, blogging sounds cool, but what the hell do I talk about?"
Start by isolating your reader. Who are you talking to and what do they want to learn/know?
Then take a look at this list for ideas to explore:
Teach what you know
Show people what you learned
Share a great resource; telling us why it's great
Give your opinion on newsworthy items your Tribe is interested in
Tell us about a great customer service experience you had
Tell us about a really BAD customer experience you had
Share a great book you're reading - why should I read it too
Give me answers (1 at a time please) to my top 10 FAQ's
Give me answers (1 at a time please) to my top 10 SAQ's (Should Have Asked Questions)
Let me know about a unique expereince that relates to me, your reader
Show you understand me by answering my questions (the questions that I haven't asked you yet)
Talk about a training you went through. Why did you like it and tell us about the expert
The point is to share, share and share some more.
The idea of a blog, in humble opinion, is to give, show me the world through your eyes and insprie me, your reader, to want to learn more too.
For example, one of top favorite authors is David Meerman Scott. Today, the 3rd edition of his classic book, New Rules for Marketing and PR is released.
Check it out and buy a copy (see the aff link below).
Then read it, learn and apply the lessons to your business, NOW!