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A Secret Key: Consistency

IStock_000003927064XSmall When it comes to small business success what is the magic, the secret key that unlocks the door?

That key is really no secret at all. It all comes down to consistency.

Have a marketing plan. Follow it consistently. The end result? Plenty of leads in your sales pipeline.

Have a sales process you follow. Accomplish sales tasks every day, consistently. End result? More closed sales which means more revenue.

Have a client relationship management (CRM) program all spelled out. Follow it consistently every day. End result? More "low hanging fruit" business from existing clients, more referrals and more revenue for your business.

So the big secret key that everyone is searching for is really just consistency.

It doesn't matter what form of marketing you're using, what system of selling you prescribe to or how you keep track of your client contact activities.

All that really matters is you have a plan for marketing, sales and CRM and follow it, yes, that's right, consistently.

It's Easier to Just Not Do It

Hard-to-Do-WEB When you're marketing, selling, promoting, servicing and generally running a micro business or small business, a lot of what you "can" do often goes undone.


It's easier to just not do it.

You know that's the case when you hear the battle cry "I just don't have time" being uttered from your lips.

Not having time has a price too.

You don't get the promo push you need to stand out above competitors.

You're okay with not being seen as the expert you are.

When you have a sales conversation, you don't have your wisdom codified on a blog (for example) to use to build your credibility and make closing the deal easier.

But you didn't have to spend the time either.

The fact is, showcasing your knowledge and sharing your unique perspectives consistently is hard.

Creativity is time consuming, which makes it difficult to accomplish. It's an "above and beyond" expectations effort.

Whatever else you are doing instead to build your brand and expert status is taking over.

And if you're not doing anything to build your brand and expert status, you're probably struggling with being a commodity.

Is being seen as a commodity, battling price wars and being "shopped" on every proposal really easier?

Photo by: Zsuzsanna Kilian, Stock.XCHNG

Power of Passion in Business

Tracey-Jones Today I am very pleased to share the Power of Passion in Business interview I did recently with inspired book publisher, Tracey Jones.

I met Tracey through one of my closest social media contacts and friend, author Phil Taylor.

Tracey is the president of Tremendous Life Books. Her father, the late Charlie “Tremendous” Jones, started the company for the purpose of changing the world one book at a time.

What an inspiring interview it was. It will be of great interest to anyone who wants to learn about how to use a mission as the basis of developing a strong business platform.

You can download Tracey's interview to share with others at or listen to it right here by clicking the player below:


Learn more about Tracey Jones and Tremendous Life Books by visting

While you're there, be sure to subscribe to Tremendous Life Books mailing list to receive 2 presentations done by Tracey's late father, Charlie "Tremendous" Jones; the Key to Excellence and the 7 Laws of Leadership at:

Here's a little background on the Power of Passion in Business.

I created this series to provide ideas and inspiration on how powerful and effective passion is when used as a value-sharing, business-building/sales and marketing element.

Passion is vital to entrepreneurs because most people in business have a hard time selling and promoting what they do in general. However, when passion is added to the mix, even the most introverted people will scream their offer from every roof top they can find.

The reason? They have to. The passion is so strong in their hearts that they have no other choice but to share it with others.

Listen to and enjoy this installment of the Power of Passion in Business featuring the president of Tremdous Life Books, Tracey Jones:


You can learn more about Tracey Jones and Tremendous Life Books at:

And subscribe to Tremendous Life Books mailing list to receive 2 presentations done by Tracey's late father, Charlie "Tremendous" Jones; the Key to Excellence and the 7 Laws of Leadership at: