The battle cry I have heard is "I don't have time to do content marketing." Followed by, "What the hell would I write about all the time."
Fear not. There is a good answer.
Make just make 1 observation per day. It can be written, video or audio content. it can be content you created or your opinion about content someone else created.
Share your daily observation on a blog, Facebook, Twitter, You Tube and LinkedIn.
Make it easy on yourself.All you have to do is:
See things out there (people, places, experiences, things and events).
Share your perspective on what you're observing. In other words, give your opinion.
Repeat 1 time each day for the aggressive content creator or 3 times per week for the person who just wants to get content marketing rolling.
It's really easy. This post was created on a 3X5 card last night as I was chilling out at the end of the day.