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June 2011

Where Did You Come From?

QuestionMark I was asked in a Facebook message recently, "What did you do before?"

So that made me think of a response, in a way that would be reasonable in a brief Facebook private message.

Here's what I came up with:

Well, I've been a coach, mentor and trusted advisor to entrepreneurs since 2001. Before that I was a VP of sales and marketing, VP of creative in the ad industry, commerical artist marketing consultant, art gallery director, advertising photographer and pro musician.

Now I love to use various methods to show entrepreneurs and small business owners how to become self empowered in a business that uses their talent, knowledge passion and experience to make a difference in the lives of others.

How about you?

What did you do before? How did that bring you to where you are today?

Post a Facebook or Blog comment. I'd love to learn more about you.

Who Can You Trust

Gauging from the email inbox of most small business owners, we are all slammed with messages of this, that and everything else.

Buy, buy, buy. This is THE solution you need to solve all of your problems.

if you're like me, pretty soon you start blocking those messages out. Game over for those marketers.

But you still need resources in various areas to accomplish your business mission and fill the needs of your life in general.

So who can you trust to deliver the products and services you want to buy?

Here's an example of what I do.

About a year ago I adopted my Shetland Sheepdog, Scotchy, from a breeder. As all of you dog lovers know, when you bring home a new dog, pretty soon, you need  a veterinarian.

My first need was to get heartworm medication going for Scotchy. There are only certain types of heartworm medication Shelties can take. So I went online and did some research.

I found a great article by a local vet on heartworm. It made sense and addressed my Staff_penwellconcerns.  So I made an appointment, loved the vet and Scotchy and I adopted Dr. Melissa Penwell as our veterinarian.

In this case, educational content sold me and the vet clinic gained a new client.

At about $300 per year average, the value of acquiring me as a client was about $3,000 over the projected lifetime of Scotchy.

The point is, your knowledge can make you money. But only if you share it frequently.

If you're not sure how to do that, get help.

You could be losing significant revenue over the course of each year if educational outreach is not part of your current marketing plan.

LinkedIn Member 93,671

Some years ago now this crazy thing called online networking began. I was networking in-person like crazy in those days and was happy to jump in.

Way back there were just a few social networks. I played primarily on Ecademy, Ryze and this upstart business network called LinkedIn.

Fast forward to today and LinkedIn won our attention and market share by far and wide.

In March 2011, the 100th Million member joined LinkedIn. I was member 93,671. LinkedIn Co-Founder Reid Hoffman sent the email of thanks below.

How fun is that? And LinkedIn today is still a big favorite of mine. I find some of my best relationships there through groups.

If you're a member, let's connect.