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The Energetic Sales and Marketing Message

IStock_000006046299XSmall The science of Quantum Physics teaches that what you think leads to how you feel and how you feel dictates the events that unfold in your life and guides how growth occurs or does not occur.

While that's a pretty basic explanation, this concept has been taught for centuries in many cultures and in many different ways. In modern times, as early as 1910, Wallace Wattles wrote a book called The Science of Getting Rich that elaborated on this concept extensively.

When do sales and marketing messages attract the most attention and get the best response?

When they are delivered by a person who is on a mission. Someone who radiates passion and purpose with every word. Someone who “thinks” and then "feels" in their heart that they have something very special to offer.

When you are marketing and selling anything, your energy shows.

If you feel like your offering is a commodity, you will sell on price alone. That’s the only option you can feel in your heart because that's what you think.

If you feel like your offering enriches the lives of other people you will become magically persuasive.

One is a job that has to be done and the other is a life-enriching passion.

Why does passion outsell a job that has to be done every time?

The reason is very simple. All of us want to associate with people we feel are successful, happy and willing to go the extra mile to serve us.

When you market and sell based on your passion, you are the picture of success, you are certainly happy and are absolutely willing to go the extra mile. You are on a mission to add value to others with your product or service.

I had a client a while back who had a very hard time selling. It was tough for this entrepreneur to sell because all they saw was competition and low prices.

They could not see a unique mission in their business. As a result, the business did okay, but no where near as well as it could have.

Then they trained and became certified to teach a program they were excited about -- a program they felt enriched the lives of other people.

Once they were certified to deliver this work, nothing could stop them…

 … Web sites that were difficult to complete suddenly just materialized.

 … Sales and marketing messages about this new service proliferated everywhere.

 … No one was safe. If you got within earshot of them, you’d hear about the new service.

The only difference was the passion and energy they felt for this new endeavor.

The passion you feel for what you do is the fuel that makes you “Sales and Marketing Attractive.”

When you are on a mission to _________________ (fill in the blank) you will shout your message from the rooftops and tell everyone you can find who will listen.

Without passion you are just one of many voices screaming desperately for attention. For the most part, you are ignored.

But passionate energy attracts new prospects and makes closing sales the logical and desired conclusion for buyers.

The best news is that it works no matter what you market and sell. All it takes is knowing deep down that you are impacting the lives of others with your work.

When you feel that passion in your heart, nothing can stop you from achieving your greatness.

Success is NOT the Goal

GrowthWEBSmall business and careers are often viewed in a linear way. They are seen as success or failure, profitable or unprofitable, enjoyable or drudgery.

If you're looking at your business in such limited ways, that view really hampers your ability to see the big picture.

The big picture is simple to understand but easy to forget when you’re in the midst of day-to-day activity.

Big picture thinking shows that your business should be a reflection of the “total you”: your knowledge, talent, passion, values, personality and life desires, in any moment.

So the actual goal is to create a business that supports you in living the life you desire. It’s really not at all about just creating success.

It starts with taking responsibility.

Creating a business that supports the “total you” starts with taking responsibility for realizing what you want to achieve in your life.

Notice I said life.

If you’re just developing a business to “succeed,” it's too shallow of a goal and won’t be satisfying to you. Start your business planning with your life desires first.

Now I’m not talking about the surface “stuff” that pops into mind quickly (by default), like new cars, a bigger house, tons of money or big bank accounts. Those are not things that really motivate us as human beings. They are things that sedate us into settling for being less than we can actually be.

Beneath that default surface thinking is a desire for an understanding of the deeper essence of ‘self’.

Things like great relationships, life's meaning, contribution to others and the world, a peaceful mind and heart, work that feeds your passions and nourishes your soul and the freedom/abundance to enjoy it all fully now.

By abundance, I’m not talking just about money. You can have an abundance of time, resources, friends, family, money, enjoyable activities, freedom, personal growth and many other things that are far more valuable than cash alone.

It’s just a matter of deciding and taking responsibility for achieving your vision of life and business. It’s that simple.

Know that success is a surface desire. Just below that surface are your true wants and the real reasons why you have created a business or career in the first place.

Awareness is step one. Clarity is step two. Purposeful action is step three.

If you're struggling with achieving awareness, clarity and purposeful action, call on me. I’ll be there to help you build awareness and create so much more than just success alone.  

After all, my passion and talent is helping you use your passion and talent to create a happy life and a business you love that makes a difference in the world.

What are your passions in life and business?

The comment line is open. Will you share your passions with us?

1 Quote That Can Change Your Life

  ZenandMakingaLiving In his Spiritual Wealth newsletter today author Alexander Green pointed out a great quote from a book by Laurence G. Boldt called Zen and the Art of Making a Living.

This one quote by Aristotle is so important to keep in mind. It can actually change your life and certainly your business when embraced.

“Where your talents and the needs of the world cross, there lies your vocation. These two, your talents and the needs of the world, are the great wake-up calls to your true vocation in life. To ignore either is, in some sense, to lose your soul."

So true. Now how can you cross your talent, knowledge and passion with the needs of the world?AlexanderGreen

If you like this idea be sure to subscribe to Alexander's Spiritual Wealth newsletter.

Alexander Green