While that's a pretty basic explanation, this concept has been taught for centuries in many cultures and in many different ways. In modern times, as early as 1910, Wallace Wattles wrote a book called The Science of Getting Rich that elaborated on this concept extensively.
When do sales and marketing messages attract the most attention and get the best response?
When they are delivered by a person who is on a mission. Someone who radiates passion and purpose with every word. Someone who “thinks” and then "feels" in their heart that they have something very special to offer.
When you are marketing and selling anything, your energy shows.
If you feel like your offering is a commodity, you will sell on price alone. That’s the only option you can feel in your heart because that's what you think.
If you feel like your offering enriches the lives of other people you will become magically persuasive.
One is a job that has to be done and the other is a life-enriching passion.
Why does passion outsell a job that has to be done every time?
The reason is very simple. All of us want to associate with people we feel are successful, happy and willing to go the extra mile to serve us.
When you market and sell based on your passion, you are the picture of success, you are certainly happy and are absolutely willing to go the extra mile. You are on a mission to add value to others with your product or service.
I had a client a while back who had a very hard time selling. It was tough for this entrepreneur to sell because all they saw was competition and low prices.
They could not see a unique mission in their business. As a result, the business did okay, but no where near as well as it could have.
Then they trained and became certified to teach a program they were excited about -- a program they felt enriched the lives of other people.
Once they were certified to deliver this work, nothing could stop them…
… Web sites that were difficult to complete suddenly just materialized.
… Sales and marketing messages about this new service proliferated everywhere.
… No one was safe. If you got within earshot of them, you’d hear about the new service.
The only difference was the passion and energy they felt for this new endeavor.
The passion you feel for what you do is the fuel that makes you “Sales and Marketing Attractive.”
When you are on a mission to _________________ (fill in the blank) you will shout your message from the rooftops and tell everyone you can find who will listen.
Without passion you are just one of many voices screaming desperately for attention. For the most part, you are ignored.
But passionate energy attracts new prospects and makes closing sales the logical and desired conclusion for buyers.
The best news is that it works no matter what you market and sell. All it takes is knowing deep down that you are impacting the lives of others with your work.
When you feel that passion in your heart, nothing can stop you from achieving your greatness.