There are countless books, web sites, courses, seminars, workshops and tele-conferences covering all aspects of growing a business.
From A to Z, every facet is covered.
There’s one problem. You’ll buy the books, read them once and never do anything with the information.
You’ll spend hundreds and even thousands of dollars going to the workshops or buying the courses that promise “the secret” or the “magic key” to the door of success.
There’s a problem with this scenario.
These secrets require you to think differently and do things that are well outside the scope of what you are willing to do. They take you too far outside your comfort zone.
As a result, they provide more distraction than focus.
Neither books nor workshops meet you where you are. As a result, you will spend your money, feel frustration and vow never to do it again. Until the next time, of course.
The only thing that is proven to work is to acknowledge that you have gaps in your experience and expertise then hire a coach to help fill in those gaps and hold you accountable to creating results.
All business growth starts with a complete sales process that incorporates:
Marketing to attract the types of clients you most want to work with.
A system of selling that converts attraction gained in marketing into revenue (closed sales) at least 1 in 5 times at minimum with a closing ratio goal of 1 in 3 or better.
A Client Relationship Management program that creates additional sales and generates qualified referrals throughout the year.
Then all you have to focus on is:
Following that well-defined sales process
Focusing on using and building that process and adding new people to the pipeline every single day
Picking an industry that talks to each other and creating a niche within it
Getting the help you need to fill in knowledge gaps and to hold you accountable to do the work that needs to be done.
The next step and decision is up to you to make.
Do you have a winning sales process to follow? Or will you continue to be distracted by continuously looking for a “magic key” that unlocks a door that does not really exist.
You have to make a commitment to take action that is proven to succeed instead of looking for new information or waiting for the miracle that seldom if ever occurs.