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Vision Means Passion - What's Yours?

Success Bullseye
Interestingly, the word vision can be interchangeable with the word passion.

But small business owners often forget to promote the true reason for being in business. They’ve lost touch with their passionate vision.

Passion is defined as an intense, driving, or overmastering feeling or conviction. Vision means unusual discernment or foresight - a person of vision.

Our vision (passion) is that intense driving conviction of unusual foresight that involves people in our sales and marketing story.

It is an authentic story because it comes from our heart. It’s the reason we do what we do. And authentic stories are how we persuade people to use our service or product (ideas) over many other choices.

But for a majority of people in small business, vision is lost somewhere between starting the business and dealing with the day-to-day challenges and opportunities that arise.

Ask Yourself This Question
: Why did you go into business in the first place?

Like many people, you probably got started with a vision you felt passionate about.

Somewhere along the line you fell victim to day-to-day, reactive thinking and never returned to your original business vision. It became diluted and never rose from the ashes again.

What Can I Do to Rediscover My Vision?

Remembering the reason you started your business is the first step.

Next, tell people the story of how you got started and why you love what you do. That story should be on your marketing collateral, web site, sales presentations and phone messages.

Passion is that single, illusive thing that attracts clients. Passion helps you stand out from other businesses who are selling rather than telling a “passionate, authentic story about a unique business vision”.

Action Steps to Develop Your Vision

1. Create an Authentic Vision Story. Start by considering the reason you started your business in the first place. Think back, when you first started out, what were you excited about?

2. Write down one sentence that tells the value you provide to others. This is the true reason anyone is in business.

3. Next, write down your competitive advantage. How are you different than the competition?

4. List single sentence statements that tell people your identity. Remember, image is dead. Clients and prospects need a strong authentic identity to understand exactly who you are and what you stand for.

5. Add your niche to this list. What single group of people do you best serve?

6. List the type of client you most enjoy working with. Include both professional and personal qualities. Understand who your ideal client is.

7. Weave the 6 points above into a compelling story. This is your Authentic Vision Story.

8. Memorize that story. Focus on your ideal clients only. Tell every ideal prospect you talk to this week your Authentic Vision Story.

9. The results will surprise you. Your prospects will seem more receptive. Your clients will be more willing to help you spread the word. The reason is your sales and marketing story is authentic and comes from your heart.

Follow these steps and you will definitely find greater satisfaction and more enjoyment in your business.

Who is Blogging?

Matt Sussman who writes the blog analyzed exactly who is blogging. He reported his finding in an article featured on Technorati.

Here's Matt's report. Very interesting information.

So who are the bloggers? Let's delve into the demographics:

• Two-thirds are male

• 60% are 18-44

• The majority are more affluent and educated than the general population

    ◦ 75% have college degrees
    ◦ 40% have graduate degrees
    ◦ One in three has an annual household income of $75K+
    ◦ One in four has an annual household income of $100K+
    ◦ Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level

• More than half are married

• More than half are parents

• Half are employed full time, however ¾ of professional bloggers are employed full time.

So it seems that well educate and successful people blog. The reason? They are committed to adding value to the lives of others.

Your Greatest Business Challenge

Everyone faces challenges in their business, everyday. Sales, staff, time, planning, management, accounting, growth, marketing, strategic direction; the list goes on and on.

However, the challenge that rests at the root of all the challenges small business owners and entrepreneurs face is easy to identify and fix.

That challenge is consistency and its power is generally overlooked.

. . . If you contact and follow up with clients faithfully, they will reward you with more business.

. . . If you reach out to 10 new prospects every business day, your sales pipeline will never go dry.

. . . If you send out 50 greeting cards a week to a list of people who mirror your best existing clients, you’ll find new prospects who are interested in your products or services every month.

Consistency leads to success because it is predictable. Action A leads to result B, which in the end is your desired result.

The problem is, staying consistent can be difficult. The main reason can be summed up in one word -- distractions.

Handle distractions by following a plan.

Reacting to the events of the day will lead to greater problems.

You don’t follow up with clients faithfully; so you wonder why people only do business with you once or twice; never for the long haul.

You have no plan in place to make new sales contacts. You hope that you’ll meet someone at networking or through referrals alone. You wonder why it’s so hard to keep your sales pipeline full of qualified people.

You think mailing is a waste of time, so you don’t do it.

Any area where procrastination or doubt plagues your business is where profit is slipping out the door.

What can you do now to reverse the trend of inconsistency?

1. Get a plan together and follow it every day. Make sure it realistically reflects your available time and business goals. Simple.olgy is a big help in learning how to take a straight line approach to reach your true desires.

2. Do one small thing every day to grow your business and revenues. 90 Minute Time Manager shows you how to break overwhelming tasks into small, easy-to-manage steps.

3. Take sales seriously. The most successful companies agree that a direct sales effort is the # 1 way to generate more revenue. When you develop a winning sales process you’ll know what to do every day to grow your business.

Try the ideas mentioned this week and see what you think. You have consistency and greater revenues to gain. And stress, fear, doubt and worry to lose.