Previous month:
August 2009
Next month:
October 2009

The Secret Communication Strategy That Pays


The purpose of communication, in a small business sense, is attraction.

Communicating your expertise in a way that attracts the attention of qualified prospects has become a popular mainstream marketing strategy.

The real secret behind communication that attracts is seldom shared.

I will tell you what that secret is right now.

The secret is communication consistency.

Sending a single article or case study one time or making a single phone call or personal visit to a prospects office and expecting it to attract interest is going to lead to disappointment quickly.

How can you offer consistent communication regularly?

You can write or speak a short article or podcast every week and send it to prospects and clients that request it.

You can create a "key point" article, one that addresses a primary concern the majority of your target market has and share it. Include it as part of a permission marketing outreach campaign in your sales process.

Writing a tip of the week relating to your business will also give you communication consistency.

So will a 10-Ways to ____ (key problem your clients want to solve).

If you are the type of business that advertises in publications try this idea. When placing your ad, make running an educational article you wrote, along with your paid ad, part of the advertising package.

By writing an educational article or tip you’ll gain top-of-mind awareness with both your clients and prospects. Do it every week and you’ll also consistently stay in touch.

You will establish yourself as an expert in your field, which is a desirable marketing strategy on its own.

How do you write an article quickly and easily, even if you cannot write?

First, don't cheat yourself out of the success you deserve. Don't put "I can't write" into your consciousness.

The fact is, if you have ever had success in your business, you know what to say to help people. Say that in your article.

Decide on a topic relating to your business that you want to discuss with clients and prospects.

List 3-key points you want to make about the topic.

Fill in 3-sub points to every key point you listed.

Create paragraphs from the outline you just created and be sure to write just like you talk. 

POOF! You have an article.

If you can’t write, talk about your article topic and record what you say. Then post the recording to your Web site or blog.

You can record your article for free using Free Conference

Then supercharge your recording by having a transcript created. Services like can do this for you for a very reasonable cost.

The hardest part is getting started.

The second hardest part is doing it consistently. Weekly is best if you want to establish yourself as a credible expert in your field.

After all, your competition does not know that consistency is the secret communication strategy that pays, so you’re one up on them as of now.

Your Business Rut May Be Costing You More than Just Money


I don’t know about you but I often catch myself getting into a rut. I get up every morning, do the same thing I did yesterday and end up with the same result. I'm unhappy but I'm comfortable with it.

But did you notice my secret for breaking out of the unhappiness caused by a rut?

The secret is so simple it seems impossibly complex.

You simply catch yourself in a rut and decide to change.

Let’s face it, the difference between success and failure is based on your ability to manage two vital elements.

Element # 1: Your ability to adapt; noticing behavior that is destructive to your goals and adapt to a change that corrects the course.

Element # 2: Your ability to adopt; find new ideas, systems, processes and tactics that change the tide of this behavior. Adopt these new ideas to refocus on moving forward toward the outcomes you really want in your life and business.

Here are a few steps to eliminating your rut-like thinking.

Realization is step one. Do you wish things were different but they seldom change?

If so, you are in a rut. The rut of your current attitude is keeping you from realizing your dreams and goals in both life and business.

All you have to do is catch yourself and decide to change.

Do you frequently get mad at yourself for being content to live below your true potential?

The only time you’ll feel angry and disappointed with yourself is when you realize you are not moving forward.

Making just one decision leads to the new outcome you desire. Decide what you want and go for it. The only thing you have to lose is the rut that keeps you unhappy.

Do you hide from your deepest feelings by suppressing them?

Hoping things will get better never works long-term. There’s only one way to achieve the life you truly desire.

Use your deepest feelings to uncover what’s not working in your life and business.

Admit it.

Get the help you need to correct course and move in a new direction.

Realizing the need to change is the greatest motivator ever.

Without change you will remain stuck where you are now, in both life and business. 

The only way to reach new goals is to extend yourself by changing.

The only way to change is to catch yourself in the comfort of unhappiness, create new directions and follow them bravely.

The end result is always worth it.

The Quick Way to Get Stuff Done

To Do List One of the most important skills entrepreneurs, small business owners and solopreneurs can develop is the skill of accomplishing tasks.

While it sounds basic, most people who own small businesses struggle with this constantly.

There are steps you can take to ensure that you actually accomplish important tasks.  If you don’t follow them, little will get done in your business.

Start with intention.

Why do you want to accomplish this task? What is the result you’re hoping for? Is it vital to accomplish or less important?

Your answers to these questions will dictate where on your daily priority list each item will fall.

Vital is at the top of the list. Nothing else gets started until the vital tasks are in progress or completed.

Create the steps.

Now that you know the task, outcome and priority move to creating steps to accomplish it.

What resources do you need?

Do you have those resources readily available or will you have to contract with someone else?

Assemble the resources and people for each task and get them ready to move into action.

Evaluate how the task will be accomplished.

When will you begin the project?

Set an exact date and time and keep that appointment with yourself.

What happens first, second, third, forth, etc?

Who does what and when? Create realistic deadlines for outside vendors and stick with them.

Now all you have to do is stick to the schedule.

If a problem arises that will delay finishing a step, reset the deadline date. Manage the process until it’s done.

Here’s the good news. All it takes is a little self discipline to stick to the schedule you created. All you have to do it keep the appointments you set with yourself.

Here’s the bad news. All it takes is a little self discipline to stick to the schedule you created. All you have to do it keep the appointments you set with yourself.

It may not always be fun but if the task is vital it will get completed by following these simple, yet powerful steps.