Most people start a business of their own to achieve:
Balance; The ability to create and live on their own schedule.
Satisfaction; True business satisfaction comes from being of service to other people in some profitable way.
Profit with freedom; To earn very good money doing what you truly
enjoy with enough time left over to live a full and productive life.
Most businesses are "me too" in nature. They are based on the same ideas as other businesses.
Unfortunately the majority of business owners are overworked, overwhelmed and not as profitable as they'd like to be.
Instead, follow a new idea.
To reach your full potential in business you'll need to reinvent your business and your brand.
But instead of just delivering a service or products like everyone else, base your 'new' business on your talents, knowledge and individual strengths.
Then create a value using your personal strengths in a way that enhances the lives of other people.
As you're developing ideas reach out and ask your target market if the value you've created is helpful to them.
Find out if they would be willing to pay for the value your are offering.
It may take a few tries but it's worth the effort.
Once you hit on a created value that enhances the lives of others so profoundly they are happy to exchange money to receive it, you're on to the magic formula of sales and marketing.
Only YOU can create and offer something of value to others based on your personal talents and knowledge.
When you do, competition becomes a thing of the past and your satisfaction soars.
The reason is you have Developed Your Vision and reached your true full potential in business and in life.