If you're a regular reader of the Creative Business Strategy Blog you'll know that no one cares about your life, they care most about theirs. So they really won't care very much about your story if that's all you ever talk about.
But they DO care about your knowledge, information and people/things you find interesting.
Twitter is a perfect way to share all that you know, create and observe with a very large group of people.
Start by setting up or tweaking your Twitter account. Use a real picture of yourself and make your brief bio interesting enough for people to want to learn more about you.
Then start using Twitter for just 14-minutes a day.
Be interested in others. When someone 'Tweets' and you find that post interesting give them a quick comment on it.
3-minutes to find the post and add your comment.
When you find an interesting Tweet with helpful information "Retweet" (RT) it and share it with the people who follow you.
3-minutes to find a Tweet that is RT-able and 1-minute to RT it.
When you are on the Web and find an article that you think is particularly helpful, share it on Twitter.
2-minutes; 1-minute to make the link a Tiny URL and post the article you enjoyed on Twitter.
Write a blog post that you share with your opt-in list regularly and add it to Twitter.
Assuming you're marketing a business or promoting a product or service, after writing a blog post, save the link as a Tiny URL and post it on Twitter.
2-minutes or less. We don't count writing the blog post because you would do that anyway to promote your business.
Find an interesting person who provided great information and let others know about them. #followfriday is one way to do that.
Do this as you find interesting people. Then take 1-minute to let others know about them
When you run across interesting information that relates to your market make a Tiny URL and share it on Twitter
1-minute or less to post the information link on Twitter.
Twitter is a community of people who are passionate about the things that interest them.
But don't get lost in the tool. Follow a plan (there are many great plans out there) and spend 13-minutes to build awareness for the personal brand called YOU.
Take a minute right now and follow me @billgluth on Twitter. I'll return your follow and look forward to sharing great information with you.
One resource I've enjoyed is @GuyKawasaki. Check out his words of wisdom on Twitter at http://tinyurl.com/6fxmj9