In interviewing independent professionals for my new book, Human Touch Marketing: the Sales Strategies You're NOT Using Today, I am finding that the happiest and most successful professionals are those who have a very tightly defined niche.
For example, I ran into one person who is focused only on serving one specific not for profit niche. The energy of that focus is helping helping him gain attention in a crowded field of NFP experts.
Because he's focused on providing one service to one specific group of people his marketing message is heard over the crowd.
Niche focus will lower marketing costs, make gaining attention much easier and lead to sales lead generation success in less time than you may think possible.