It’s pretty obvious that money comes from a sales and marketing processes that work.
Marketing’s job is to attract interest. It can cost as little as $52 to as much as $10,000.00 or more every month. A wide dollar range but both will attract interest to an offer, just at different levels.
There are also marketing methods that money can’t buy.
I call these methods Human Touch Marketing. It starts by actually caring about another human being and expressing that care consistently.
Focusing on mutual value that creates positive outcomes in the lives of others is a key to business success today.
Sending the unexpected card, gift or other personal touch shows your thoughtfulness and desire to be of service to others. It goes a long way in creating a lasting brand impression.
Once you uncover the opportunity to assist someone you move into a Conscious Selling mode.
Conscious Selling starts when you create a value that enhances the life of someone else. Then you simply go on a mission to help a specific group of people gain what they want.
Whenever you are in a selling situation listen first, understand and make a personal, heartfelt recommendation. When you know deep inside that you can add value and create a positive impact you will never have to sell anything again.
Now that you have a client, caring is your best Client Relationships Management (CRM) strategy.
Follow up a week after a project is complete and again in a month. Make sure your client gained the value they expected.
Then stay in touch. Express appreciation, call, send cards, visit when appropriate, remember them at important times of the year, send information you think your client would find helpful and offer to help the people they know who need you.
When combined, Human Touch Marketing, Conscious Selling and caring as your best CRM strategy will build a business that feels good, creates strong and lasting relationships and generates referrals consistently.
If you stop and think about how many businesses make the effort to care (few) and how these ideas make people feel when treated this way (great) it’s easy to see that spending money is not really the point of marketing and sales. Building authentic relationships by caring about the results other people gain from your work is.