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March 2009
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May 2009

Do You Lack the Confidence to Sell Your Ideas

QuestionMark A few years ago, I had a client who was very reluctant to network, sell or promote his work. He would say, “I’m an introvert, we just don’t do those things well.”

Then, one day, he had the opportunity to do work he had always dreamed of doing. He struggled to do the day-to-day work he had been doing while he studied and became certified in this new endeavor.

Once he was ready to go, he began promoting his new work like crazy.

He was engaging and passionate about sharing and selling the value his new business model provided. It worked well; he made the transition from what he disliked to what he loved in a surprisingly short time.

What changed? Only his mindset.

He felt trapped in what he was doing and as a result did not want to promote it. Once he felt like he had a real value to share he did so with conviction.

If you’re finding that sales is a chore, it may not be a problem with selling as much as a problem with the work you are actually promoting.

Celebrate the Lives of Clients and Prospects as Your Best Marketing Strategy

Care about clients and prospects It struck me recently that so often we focus on the wrong thing in our sales and marketing strategies.

To stand out from the crowd and become a business that people want to support and share with others is simple to do.

You do not need to be a social media guru, blogger, content writer or speaker. In fact, those things are too difficult and time consuming for the majority of small business owners to do.

All you really need to do is care, show appreciation for the people who support your business and life with their purchases and celebrate lives by touching people with heartfelt messages throughout the  year.

Maya Angelou says it best. "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

For this week and beyond, my best advice is to stop selling and start caring.

Show clients, prospects and other people in your life that you appreciate them. Celebrate lives. Care about the outcomes of others. Follow your inner promptings (also called ‘gut instincts’).

Our values and beliefs are what make us all different. The desire to love and be loved, to accept and be accepted is what makes us all the same.

Business people are suffering from low sales because they are trying to sell what they do; like everyone else.

Most miss the important secret we are talking about today.

Appreciate and really care about others. Help people gain what they want out of life. Give your knowledge, advice and counsel freely. When you give to help another human being you’ll stand head and shoulders above everyone else in business.

Kody Bateman, CEO of Send Out Cards has a great quote to remember; “Don’t ask for a referral, deserve it.”

Use this idea right now and follow an inner prompting.

1. Think of one client who needs to hear from you.

2. Follow this link and send them a heartfelt expression of caring and appreciation right this minute. It won’t cost you a cent, I’ll pay for it.

3. Notice how you feel after sending that message. I just did it and I feel great. Now imagine how you would feel at the start of every day if that was a primary element in your marketing campaign.

Celebrating the lives of other people is that powerful and that magnetic.

What’s Your Plan B

IStock_000008871201XSmall  What if on Monday morning you woke up and your small business or job was not longer viable. What would you do?

The answer to that question is what many call Plan B.

There is a lot of advice out there. People like Mark Victor Hansen have talked about having multiple streams of income. In today’s internet world, that’s become more possible than ever.

For example, my client Stacey Vornbrock has a company called Breakthrough Performance. She works with professional and top amateur athletes helping them turn performance blocks into breakthroughs.

Her Plan B is information products.

She wrote several step-by-step manuals and books on how to overcome blocks in life and offers them for sale online. She has a sports manual section as well as manuals for everyday people like you and me.

But information products are not the only way.

If you don’t want to take the hours and hours necessary to create these products, there are also affiliate programs that can become Plan B possibilities.

Companies like Send Out Cards, AWeber and TypePad all offer programs that can add income to your bottom line just by using the product and sharing it.

I like affiliate programs because the work is already done, you just have to promote.

When people like Mark Joyner creates a program as compelling and helpful as Simple.olgoy why not share it with other people who need it. I liked it, use it and share it because it works.

The secret to having a Plan B is find something you enjoy and have used successfully, become an affiliate or launch products of your own and offer them to likeminded people who will benefit from using them too.

Here’s a bonus advantage. Most people won’t build Plan B income streams.

They’ll panic if trouble hits instead. You have a distinct advantage knowing this information. Take advantage of it before you actually need to.