No matter what kind of business you are in, the one strategy that pays huge dividends at little to no cost is caring.
Caring about your client and prospect outcomes is where sales and marketing really begin.
Care about your clients more than yourself.
Love your clients; not your business. Speak to them from their point of view and not yours.
Always ensure complete client satisfaction, no matter what.
Focus on staying in touch. Contact them using US Mail, telephone, personal visits and emails consistently. One touch every month is best to keep top of mind awareness in your niche.
In future posts we’ll look more into caring as a sales strategy, but for now, start by seeing your sales and marketing messages through your clients eyes instead of those of your business.