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December 2008
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February 2009

What to Do if You Don’t Have Time to Do the Important Things

TimeMgrIcon It happens to us all. We have every intention of accomplishing tasks that are vital to our success. We dislike doing some of them, adding to the problem.

The day ends, time flew by and important tasks remain undone. Now, if that task is sales related (as it often is), the problem becomes worse as days and even weeks slip by.

How do you get ALL the important things done?

In my book, 90 Minute Time Manager, I suggest taking 15 to 30-minutes to:

List all the tasks you need to accomplish.

Prioritize them as; vital, important but not time sensitive, delegate.

I would add “eliminate” to any tasks that are scheduled during your work day that do not move your business forward.

Now schedule your day.

Start with yourself. When will you eat lunch? What kind of personal time do you need during the day? Add that to your schedule first.

Now add your vital tasks. Exactly when will you accomplish each of these vital tasks? Put the exact time on your calendar and stick to it. Get the task done at the exact time you scheduled and do not waiver.

Add the important but not time sensitive items once you have the exact time set for your vital tasks.

These are generally large tasks that are broken down into manageable chunks. The adage; “How do you eat an elephant? One bite at a time,” applies here.

Get one thing done consistently to move your big projects forward.

Here’s where your troubles may come in.

Frequent interruptions get you off track. A client needs something right away, for example.

If that occurs, go to your calendar, take a look at your vital tasks, see which one you can bump into tomorrow and move it out of today and add the vital client task that came up.

If you are constantly interrupted, schedule those projected interruptions into your day.

Realize that you simply won’t be able to get everything done you need to because you will be interrupted frequently.

The rewards for following this idea are;  less stress, vital things get done, you learn your work capacity and can then schedule more effectively every day.

You gain control of your time, instead of your time having its death grip on you and your life. Try it. You only have your stress to lose.

Bonus Time Tip: There is never anything more important than making sales.


The Tone of Your Marketing Conversations

IStock_000005349892XSmall When you communicate in a sales and marketing sense, you are in essence having a conversation with groups of people or individuals.

In all cases, the tone of that conversation establishes how successful your communication will be.

The goal is to make your tone conversational to engage the reader. Write like you speak is the mantra we’ve all be talking about for quite a few years.

Yet, we still see an unnatural corporate speak tone happen in sales, marketing and Web communications regularly.

In asking people who communicate this way why they do it, they tell me that “It sounds professional.”

Unfortunately, it also sounds unnatural, inhibits the building of trust and reduces credibility.

The reason is, the corporate conversational tone sounds stilted. It makes readers stop reading because, frankly, it’s pretty boring. It does not create communications that have the buyer (listener) in mind.

The best communication technique is to always project the true and authentic you. Write like you speak and speak in a way that feels natural to you.

Your message comes across in a more compelling way and readers respond better. After all, good response is what buyer-centric communication is all about.


Forbes Calls Entrepreneurship a Career Path of Choice

IStock_000007859844XSmall According to Forbes magazine, becoming an entrepreneur is one of the more solid career choices you can make today.

Forbes points out the following benefits:

Recessions provide a great platform for those with a solid business idea.

Costs are low on everything from supplies to labor, and digital technologies make it easier than ever to work from home.

"There is a rock-solid base for expansion once better times return, as they inevitably will," reports Forbes.

When it comes to average salary, they report, earnings vary greatly, of course. With small business ownership, the sky's the limit.

The interesting thing is their ideas on training. The article points out an associates or bachelor’s degree in business is needed.

They miss the point of upgrading your sales skills and becoming solid with marketing that supports a sales effort as essential for running your own shop.

Let’s face it. Good jobs are scarce. Companies need to cut back. The most workable solutions may be to hire home based telecommuters as freelancers when needed.

Are we seeing a new definition of work emerging? I think so. How about you?