The Secret Sales Strategy
Celebrity Hair Stylist Johnny G Has a Unique View of Beauty

Be Creative. Be Open. Don’t Shut Down to New Ideas

IStock_000006590024XSmall I spoke to a small business owner and long time networking friend today. He is pounding hard to keep afloat.

Even his spouse is worried about getting laid off, after a couple of decades with the same company.

He is dipping into a home equity line of credit to live when sales are off.

He is spam emailing and faxing people about what his business offers (readers of this blog know why those recipients won’t care).

He is making desperation calls for referrals to people he did business with in the past (my readers also know why that tactic won’t work).

Through it all, he’s not doing enough to make it.

He's not developed an asset by appreciating his clients and staying in touch with people. He is calling when he needs something and that's it. BIG mistake.

So, I mentioned that he should consider developing a residual income stream to take him through the hard times.

“Oh, I can’t do that man. I’ve been customers of people who did that, but at the end of the day, I’m so tired that I can’t do another thing. I just could not do network marketing.”

“OK,” I said.

“I’ll tell you though," he continued, "If this keeps up, I’m going to be working at Circle K for eight bucks an hour. It’s really bad.”

I thought, “HUH? You would rather work at for eight dollars an hour doing something you hate than look seriously at developing a reasonable residual income stream with a network marketing company in 10 to 15-hours per week.”

The world has changed and each of us has to embrace new ideas if we hope to survive and thrive in the world of 2009. Opening the mind opens new avenues that can help us.

I know that everyone has to find what works for them personally. All I’m saying is don’t be closed off to new ideas that might be helpful.