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November 2008
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January 2009

How to Respond to Change

IStock_000003959718XSmall As the saying goes, “If one thing is for certain, it’s the fact that everything will change.”

We all know change is inevitable, yet many people go kicking and screaming into change as it unfolds.

Manage change by embracing and accepting it.

Start by making a list of all the things you do not like in your life and business today. Realize that the opposite of what you do not want is what you DO want to achieve.

Then take the most important item on your list and ask yourself, “What changes will I have to make to realize this result?”

Identify the change that needs to occur and create simple, small actions that lead to the desired result.

The catch is, you have to stay with it. New habits and new actions take 21-days to become ingrained. Those first twenty-one days can have a few up and down moments that you’ll have to weather.

Make just one change at a time.

Start with something small and work your way up based on the small successes you’ve experienced.

Create change frequently. Practice makes perfect, so identify areas that are not what you want them to be. See the opposite of that as what you want to achieve. Create a change that leads to the new outcome.

Thomas Jefferson once said, “Every generation needs a new revolution.”

Today that revolution may well be you, me and all micro and small business owners who can usher in change in the way work is actually conducted.

All you have to do is succeed with your business and your greatest ideas so that you inspire others to do the same and change will occur on an unbelievably large scale.


Guitar Center Teaches Integrated Marketing Strategies

OvationGuitar I purchased an Ovation Guitar earlier this year from Guitar Center. I’m not a long-term or big buying customer; only an ex-musician who wanted to replace the guitar he played professionally decades ago.

Guitar Center was great. The ensured I got the guitar I wanted, recommended a pro guitar set-up guy who was excllent and got me on my way to guitar joy quickly.

So, at the point of sale, they were great. But it was what they did after the sale that really impressed me.

They called to check in one week and one month after the sale was made to ensure I was still happy with the purchase.

They kept in touch with special offers in the mail.

After mailing, a Guitar Center sales person called to ensure I was aware of the special deals and to thank me again for my business.

And of course, they emailed specials on occasion without being a bother.

Because they created marketing touches in many different ways, they have gained top of mind awareness.

I don’t need any more musical instruments but when I need strings, picks or other accessories, I’ll buy them from Guitar Center for sure.

And of course, I’ll spread their idea virus around to other people I know too.

The reason?

They stay in touch, show me they care and offer value in different ways after the sale. Can you say your company is doing the same?


Follow a Promotional Pattern

Tv_pattern If money is the life blood of business, following a conisistent promotional pattern is the force that gets the blood running.

Too often, small business owners put promotions to the side, which makes sale more difficult.

Here is a list of a few promotional ideas you can follow to keep the sales pipeline full in 2009.

Automate your email newsletter send outs.
 
Automate and systematize your direct mail effort.
 
Utilize tools that make communicating with your audience easier.

Once these tactics are in place, all you have to do is use them. Schedule a small amount of time each day and stick to your promotional schedule.

You’ll deepen the relationships you have with key clients who need you most.

You’ll also have a stress-free, inexpensive way to stay in touch with prospects as you take them through the sales cycle.

The  mantra for small business in the New Year will be consistent, personal and relevant communications that promote and educate.