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October 2008
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December 2008

An Economy of the People and By the People

In today’s Weely Address from President Elect Obama, he outlined ideas for helping America recover from the economic challenges we are facing today. All were excellent ideas.

 Another way to spur jobs is for people who have a talent, passion or idea to gain the skills and resources they need to launch a business of their own.

For the first time in history, launching a new 'micro' business is cheaper and easier than ever thanks to technology.

A business today can be successfully marketed for less than $100 per month. The income from that endeavor can go to the $40,000.00 to $100,000 per year revenue range in a very reasonable amount of time.

The secret is to take action, start the business and consistently sell the value that business creates in the lives of others every day. It's a mission and not a job

Once an American with a passion and idea has the tools, resources and information they need to act successfully, no power on Earth can stop them.

 For people who lack an idea of their own to be passionate about, companies like Send Out Cards (http://www.sendoutcards.com/6315) provides a proven path way to success, including all of the training, direction and resources needed to build a successful home based business.

See the Oct 2008 edition of Success From Home magazine for more details.

 President-elect Obama is 100% correct. We CAN and WILL rebuild but it will take new and consistent action. Opening the door to 'micro' business will bolster the economy in ways that has not been seen since the turn of the 20th Century.


Why 30-Days is plenty of time to build a Brand Strategy

NL_LOGO_FINAL_MED Our new company, Next Level Strategic Marketing Specialists, is built on a compelling promise.

We will build a compelling sales and marketing story as well as a finished brand image in 30-days or less. That means marketing narrative (brand story) and logo (brand image) all created in one month or less.

To the untrained eye this may not look all that impressive. The fact is, companies struggle with creating a brand for months and months the majority of the time.

Why did we pick 30-days as our promise benchmark?

First of all, business owners expressed frustration at having to wait several months for their marketing strategy and branding package to be done.

While they were waiting, sales were slipping out the door.

Through experience of doing these projects we found that 30 days is an ideal amount of time to build a solid foundation and brand identity if you are following a consistent plan of action.

The reason brand development takes longer is the companies doing the work are not leading the process. They are allowing the client, who has limited experience in doing this type of project, drive the development cycle, which leads to slow progress.

Let’s face it, the sooner you are able to implement a new brand strategy the sooner you’ll be able to start recapturing the ROI you deserve.
 
 How does the Next Level process work?
 
Because we’ve done this work frequently the steps to accomplish the result we’re looking for are codified and streamlined for quick and effective results. 

Next Level combines story (marketing narrative) with look and feel (brand image creation) so cohesion and cooperation between strategy and design is achieved.  Everyone is on the same page and understands the core objectives right from the start.

Having worked with hundreds of businesses over the years helps us get good at these processes. Practice makes perfect is the mantra here.
 
Check out Next Level Strategic Marketing Specialists and let us know what you think of this new business.

Just click “Comment” at the end of this post to give us your feedback.


Sales are Made When You Don’t Give Up

SaleStatsCard I was reflecting today on all the emails I receive from various places of interest. The area that never ceases to amaze me is in the area of Internet marketing information sales.

These people never give up until you do. They touch and touch and touch some more until you opt-out or purchase.

If you opt-out they remove you right away and don’t bother you anymore. If you buy, you move into a new level of messaging that continues the process of marketing their next level products or services.

The lesson is; keep sending marketing touches until someone tells you NO!

One of my favorite marketing cards I send often has this saying on the front:

Sales Statistics; 48% of sales people never follow up with a prospect. 25% of sales people make a second contact and stop. 12% of sales people only make three contacts and stop. Only 10% of sales people make more than three contacts.

2% of sales are made on the first contact, 3% of sales are made on the second contact, 5% of sales are made on the third contact, 10% of sales are made on the fourth contact, and 80% of sales are made on the fifth to twelfth contact

If you would like me to send you this powerful sales reminder, just email me at bill@creatingwordsthatsell.com with the Subject: Sales Stats Card

I’ll send you the actual card in the mail as my gift to your sales success.