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September 2008
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November 2008

The Power of "Checking In"

Checkmark I had a great opportunity to realize how important caring about client outcomes and staying in touch really is.

I did a check in call yesterday with a client whose project had finished. She had a couple of questions and reported excellent results with the sales attraction process we created together.

Then she asked about the next step, which would be client relationship management. As a result of that call, we'll start moving on creating a consistent CRM process and completing her sales strategy program.

Caring about the outcomes clients receive and staying committed to keeping in touch is so important. It's also the first thing that most business owners fail to do consistently.

How to show clients you care

IStock_000004405846XSmall Caring takes a small amount of time everyday but reaps big results. Do it consistently and caring will help you breakthough the competitive race of new business building and win.

All you have to do is follow these steps:

Call your clients throughout the year to see how they are doing.

Drop them a greeting card in the mail to let them know you’re thinking about them.

Showing your appreciation goes a long way in opening the door for new projects as well as gaining referrals.

Drop your clients a personal email once in a while to provide them with new, relevant information you’ve discovered.

A word of caution on emails: Be careful not to get lazy. Mix up your human touch tactics to include telephone, US Mail, email and personal meetings.

When you speak to buyers in a way that focuses on their desires and use an attitude of personal caring to keep existing clients and hot prospects engaged, your marketing costs will go down while your sales go up.