David points out, "Nobody cares about your products and services except you and the others in your organization.
"What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so)."
David goes on to say that these rules apply to politicians as well as businesses. The politicians buyer persona's include voters, supporters, and contributors.
Read his excellent post on Buyer-Centric marketing at http://www.webinknow.com/2008/08/nobody-cares-ab.html
Let's all hope the candidates catch the wave of this idea soon. Thanks for the great ideas, David.