John McCain and Barak Obama’s Advertising Hell
How to Develop a Communication Strategy

David Meerman Scott Has a Great Advice for the Presidential Candidates

DavidMeermanScott As a follow up to my post on John McCain and Barak Obama's Advertising Hell, David Meerman Scott, Author of The New Rules of Marketing and PR, has outstanding advice for the Presidential candidates.

David points out, "Nobody cares about your products and services except you and the others in your organization.

"What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so)."

David goes on to say that these rules apply to politicians as well as businesses. The politicians buyer persona's include voters, supporters, and contributors.

Read his excellent post on Buyer-Centric marketing at http://www.webinknow.com/2008/08/nobody-cares-ab.html

Let's all hope the candidates catch the wave of this idea soon. Thanks for the great ideas, David.

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