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June 2008
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August 2008

How Trying Can Ruin Your Business

HandToDo

Here’s an interesting fact. The word “try” can be the kiss of death to your business accomplishments.

The reason is the word try indicates to your subconscious mind that you really don’t think it’s possible to accomplish the task you’re considering.

You use the word try as a way fend off the feeling of failure.

“I tried, but just couldn’t get around to __________ (fill in the unaccomplished task).

Instead of trying and being disappointed, use this approach.

Think of something important you want to accomplish.

Decide with firm conviction you’re going to do it.

Set an exact date and time to accomplish the task.

Schedule it in your time planner. If you don’t have a time planner, get a simple one going today. I like the “At a Glance” calendar books for their simplicity and effectiveness.

Stick to your schedule and accomplish the task.

Treat it like any other important appointment. You cannot blow it off because something else came up any more than you could dismiss a sales call or client meeting.

Repeat with every important task you have.


How to Create a Plan

IStock_000005154440XSmall In any given month, most small business owners will need to plan something to reach an important goal. A majority of people just wing-it and see what happens. Most of the time important goals are not reached

A better option is to plan. Think, write your plan on paper, schedule time each day to accomplish the step, be disciplined enough to acoomplish the plan.

It's really pretty easy if you break it down into steps.

1. What needs to be accomplished (the goal)

2. Who benefits and why should they care

3. Where are you at today

4. What steps must happen to go from where you are today to your desired goal.

5. What time and day will you accomplish each step.

I personally like outlines best. Step-by-step, at scheduled times, you accomplish each step. In a short time, the goal is reached.

Try it. Just follow the outline above and let me know how it works


Small Business Press Release Secrets

IStock_000003834748XSmall “How do I attract more qualified prospects into my sales pipeline,” is probably the most frequent question I receive. Press releases make an excellent vehicle to accomplish that.

Start by understanding your buyers and the keywords they may use in a Web search for your type of business. Get to know who your buyers are and what’s important to them.

Write consumer based releases that address the issues that are important to your buyers. Don’t wait for the big news to hit, get them out there in volume.

Add links that bring people to a landing page on your Web site that expounds on the idea mentioned in your release.

Write a release that communicates TO each client group and not AT them. Add the keywords and phrases your best clients are most likely to use in your release.

Add a free trial or consultation offer to your consumer release to improve effectiveness.

Pay attention to major news stories, and tie in your product or service to that event. Link back to specific pages on your Web site to reinforce your story.

Once your release is done, send it to your clients as a marketing touch. Encourage them to share it.

Measure the results. Keep track of where your leads are coming from to see how many are generated from each release. Use that information to improve your content and press release program.

It takes work, that’s for sure. But the cost is low and the payoff is great.

Use consumer based press releases and you’ll have great content that attracts people who are most like your best clients, consistently.

I learned a LOT about the new world of press releases from David Meerman Scott and his excellent book, The New Rules of Marketing and PR. He also offers an excellent eBook, which is available from his blog