I get hundreds of emails everyday. Some of them go right to junk. Others are deleted based on the subject line and because I don't know the person sending the message.
Today, I got a message in my junk folder that may have been interesting to me. It was about a service that handles direct mail send outs.
I did not give permission to receive the message.
I did not know the person sending the message. I had no idea what they knew about direct mail.
I deleted the message without reading it. Then I created this blog post.
Here's how to sell me (and everyone else) stuff:
1. Tell me what you know.
2. Help me understand how you can help me.
3. Give me a call to understand my problem better.
4. Make a recommendation that fits my time availability, desires and budget.
5. Then ask me for the order. Please don't make me figure out how to buy. Offer up your solution once you have my interest, trust and credibility built.
The best way to open the conversation? Ask for permission to educate me about your industry and expertise. Tell me how to do what I want to do better.
Now, read the post on content being the first step in marketing and follow Seth Godin's sage advice: "Turn strangers into friends and friends into loyal clients."
Make my life easier, PLEASE!