Marketing is filled with steps, strategies, and methods. There is Guerrilla Marketing, Permission Marketing, Gravitational Marketing, Book Yourself Solid Marketing, and even a 4-hour workweek marketing method.
With all these options, it’s no wonder that the majority of small business owners are in a quandary about how to market their business effectively.
Here’s the secret you need to know that makes marketing work best. No one cares about you. They only care about what you know that can help them.
You have to offer prospective clients something they want before they will buy. The best way to do that is through content that focuses on educating.
All you have to do is share your expertise, talent, and knowledge to establish interest, trust, and credibility.
Here’s how to share your knowledge effectively.
Write an article. Have a designer lay it out for you. Print it and use it as a sales lead generation tool. You can save printing costs by making the article a PDF that can be emailed or downloaded.
If you can’t write, hire someone to do it for you. The increased sales you gain by being seen as an expert will give you a strong ROI when hiring writers and designers.
In modern marketing, content is the first step. Strategies, methods, ideas and tactics build around it.