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The Magic Formula for Building a Profitable Business

You spend hours working hard every day. But no matter how hard you work, your revenues don’t seem to match the effort you’re putting forth.

Sometimes it seems like there must be some kind of magic formula for building a profitable business.

In fact there is no real magic and sales don’t just happen. They are created intentionally by following a process consistently.

Follow these guidelines to create a winning sales process for your business.

Start by fully understanding and embracing the value you create in the lives of your best clients. If you don't know how they would describe the value you provide, ask them.

Have a consistent way to identify and target your best potential client categories. Focus on the tight niches that you serve most successfully.

Develop methods to “attract” these people into your sales pipeline. You will need up to seven unique “touches” to create interest and sales call appointments.

Monitor your closing ratios to ensure you are creating sales from 1 in every 5-sales meetings. Do not leave a sales meeting without agreeing to a clear and focused next step if the sales does not close.

Have a plan for following up; one week after every project is completed, one month later to check in and then weekly or monthly at minimum, with a personal phone call occurring at least once every quarter.

The benefit of doing it will be increased revenues, less stress and worry and greater happiness than you may be experiencing today.

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