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February 2008
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April 2008

The Nike Golf Story

I enjoy playing golf as a way to take my mind out of the day-to-day world once in a while.

While I'm not a equipment junkie, nor am I a Tiger Woods wanna be, I do enjoy watching how golf companies market their products.

One of the latest trends in marketing is content and storytelling. Nike did a great job of  telling the story of a new putter they came out with.

On page 128 of the most recent Golf Magazine, there is a double page spread about Nike’s efforts to develop products that improve performance by blending into their scenery.

It made me go to the store and check out their new putter. While the putter didn’t really measure up for me personally, the Nike story definitely got me into the store.

Telling stories that your clients can relate to definitely works. Once they get their, the product has to measure up or there is no sale.

Check out the Nike example and try storytelling for your business.


The Power of Choice

At the start of every day, each one of us has a choice to make. That choice is, will we be happy and productive or will we simply hope to get through the day.

Happy and productive people live longer, enjoy life more, tend to have more free time (because they make it a priority and schedule it in) and get more done in less time.

They are also magnets that attract success into their life.

Choosing to live in a happy and productive state is simple and difficult at the same time.

It’s simple because all you have to do it change your mind and create a new outcome when things are stressful. It’s difficult for the same reason. When you’re in a “funk” it can be hard to break the pattern.

The easiest way to break out of a stressful state is to walk away.

Take a few minutes to sit quietly and close your eyes.

Breathe deeply.

After you calm down for a few seconds, picture the outcome you would rather create and imagine the steps you would take to get there.

Write down the steps you envisioned and follow them. By writing the steps down, you are creating an action items list.

All you have to do is simply choose to follow those steps instead of remaining lost in the confusion and stress of a moment.

You’ll find your mood lift. As you accomplish the steps, you will also find stress dissipates.