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The Generosity of Thought Leader David Meerman Scott

I had the good fortune of finding out about a great book called The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.

It was excellent, so I contacted the Author, David Meerman Scott to ask if I could share his great ideas with my readers.

He agreed, and I posted an article that David provided on my Creative Business Strategy EZine. It's called Shorten the Complex Sales Cycle with Web Content.

Check it out online. I know you’ll enjoy David’s ideas on “New Marketing.”

Be sure to check out David’s Web site at and his blog at