I had the good fortune of finding out about a great book called The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.
It was excellent, so I contacted the Author, David Meerman Scott to ask if I could share his great ideas with my readers.
He agreed, and I posted an article that David provided on my Creative Business Strategy EZine. It's called Shorten the Complex Sales Cycle with Web Content.
Check it out online. I know you’ll enjoy David’s ideas on “New Marketing.”