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January 2008
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March 2008

New Mark Joyner Book – I Love it – You Can Have a Copy for Free

I am reading a book on information and publishings role in life, business and marketing. I’m loving it.

It’s from Mark Joyner, of Simple.ology fame. This time, he’s showing us all the power of technology to spread your ideas near and far.

I’m about half way through and highly recommend it. It’s not for authors, so don’t let the title fool you. It’s for anyone who wants to gain a competitive edge in 2008 and beyond.

Get your copy now while the link is active at http://www.simpleology.com/p/riseoftheauthor/billgluth


Are You Training People to Ignore You

Whenever you try to communicate to a group of people who has no interest in your message, you are teaching that group to ignore you.

As Seth Godin so aptly points out, marketing must be personal, anticipated and relevant to be effective.

The other fact is your offer must be exceptional. In today’s crowded world, good enough is no longer good enough.

To gain acceptance understand the value you offer other people. Then ask the people who have the most reason to care about your value if you can talk to them.

The people who say yes are your prospects. The people who say no are going to tune you out, so don’t waste your time trying to push a communication on them.

Being exceptional starts with the value you create. How does your business utilize your talents and passions?

Once you answer that question, you’re on the way to seeing higher profits in your small business and greater acceptance of your message.


The Generosity of Thought Leader David Meerman Scott

I had the good fortune of finding out about a great book called The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.

It was excellent, so I contacted the Author, David Meerman Scott to ask if I could share his great ideas with my readers.

He agreed, and I posted an article that David provided on my Creative Business Strategy EZine. It's called Shorten the Complex Sales Cycle with Web Content.

Check it out online. I know you’ll enjoy David’s ideas on “New Marketing.”

Be sure to check out David’s Web site at http://www.davidmeermanscott.com and his blog at http://www.webinknow.com