Imagine you sent out an mailing. A client who never heard of you before responded wanting more information. Is it painful for that client to find out what he or she wants to know?
No one does this intentionally, but please make sure that your process for client call ins from marketing responses uncovers and addresses the questions the prospect actually has.
I just called a marketing vendor. Asked about their services and pricing. The vendor was so busy trying to "sell me" she didn't hear any of the questions I had for her.
She spoke WAY too fast, which set my BS meter on super high sensitive.
She kept pounding for an order on this inquiry call (I never heard of the company before)
She completely lost my interest in about the first 2-minutes.
It was a painful experience.