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January 2008
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March 2008

How to Become a Sales and Marketing Superstar

There is a quick and simple way to become a sales and marketing superstar. It takes just 3-things. Trust, passion and belief.

Trust in the value you are selling.

Passion for spreading the word about your offer.

Belief in the value you’ve created on a deep and personal level.

When it comes to sales, the passionate value creator has no equal.

When you believe in the value you create for others with all of your heart, sales becomes a non-issue. You are no longer there to qualify, present and close. Sales stops being uncomfortable.

In fact, you don’t waste time trying to sell anything. You simply understand and recommend in the best interest of your prospect. You are authentically using your knowledge to help another person get what he or she wants and that feels great.

Is it Painful to Do Business With You

Imagine you sent out an mailing. A client who never heard of you before responded wanting more information. Is it painful for that client to find out what he or she wants to know?

No one does this intentionally, but please make sure that your process for client call ins from marketing responses uncovers and addresses the questions the prospect actually has.

I just called a marketing vendor. Asked about their services and pricing. The vendor was so busy trying to "sell me" she didn't hear any of the questions I had for her.

She spoke WAY too fast, which set my BS meter on super high sensitive.

She kept pounding for an order on this inquiry call (I never heard of the company before)

She completely lost my interest in about the first 2-minutes.

It was a painful experience.

Realizations, AHA Moments and Breakthroughs

From childhood, a lot of people are conditioned to believe that they are less than someone else. Phrases heard in younger years such as “You’ll never be as good as ___” or “You can’t do that,” all lead to feelings of inadequacy.

As an adult, you carry these thought patterns deep inside. In fact, they are so deep they have become the fabric of who you are today. When you have an idea, it is often first viewed from the standpoint of being inadequate.

You cannot trust your greatest asset (creative thinking) because you have been conditioned to “believe” you are not good enough to be brilliant.

There are times when you are inspired. It can come from many sources but often just “hits” you. We’ll call those AHA Moments. They happen to everyone frequently but few take action on them.

The result of acting on those AHA Moments will often create a tremendous event called a “Breakthrough.”

Breakthroughs are where Realizations and AHA Moments meet.

All it takes is realizing you can have great ideas. Trust that those ideas are worth pursuing.

When you have AHA Moments act on them in spite of fear and doubt.

Enjoy the breakthrough and validate yourself for having them. Then simply be inspired to learn from your AHA Moment or enjoy the fruits that specific breakthrough provided.

Then move on to you next inspired thought. It’s not a onetime event, it’s a process that repeats continuously throughout the course of your life.