There has been a lot written about how to achieve success over the years. With that being the case, why do so many people who start a small business fail?
The # 1 reason businesses fail is because they do not earn enough money.
They don’t make enough money because they don’t have enough sales.
They don’t have enough sales because there are no systems and processes in place to create them.
In the old school of business the phrase, “It takes money to make money” was king.
In today’s world, the realistic view that “It take SALES to make money” has replaced the old school thinking.
To increase sales:
Profile your best clients and use that information to identify your best sales targets
Attract them by offering a value they care about and want.
Follow up with existing clients often. Become a farmer instead of a hunter.
As the legendary Zig Ziglar is famous for saying, “You can have everything in life that you want if you will just help enough other people get what they want.”
Go on a mission to add value to the lives of other people and promote that with passion and purpose every day.