Direct sales requires a sweat equity effort. A solid program can be created on a tight budget.
Marketing requires money to proliferate an idea.
The problem is, small businesses typically do not have the budget required to make marketing alone work.
When you combine direct sales with marketing, you get the best of both worlds.
Immediate gains from direct contact.
Passive, ongoing prospecting to people who are most qualified.
For small business, a direct sales process that combines marketing to attract, sales to convert attraction into money and client relationship management to create ongoing backend business is the least expensive and most effective path to success.