There are time honored truths that successful people know that many other do not. Here is a list of a few of them to consider:
Building wealth and success is the purpose of business.
Sales is the only way any business makes money and builds wealth
Most small businesses fail because they don’t have enough sales
Most small business owners find sales and marketing a chore and do not do it
A well defined, highly focused sales process makes generating sales easier
Strong copy and one focused concept in that sales process sells better
Strong copy shortens sales cycles and makes more money quicker
The investment in sales process development and words that sell repays in huge dividends.