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July 2007
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September 2007

The Art of Subconscious Selling

To direct and guide your efforts in helping a prospect become involved in your offer use the creative inspiration that comes from your subconscious mind.

Here’s how it works.

Prior to your sales appointment:

Consciously decide on the outcome you want to create at the sales meeting.

Consider details like how will you help your prospect become involved, what is the value the client will gain, what is the best outcome you could create for mutual benefit.

Bring these details to life in your conscious mind and then just let them sit. Don’t dwell on them or over think the result you’re seeking.

At your sales appointment:

Trust that you will know exactly what to do to close the deal with your prospect.

Listen; focus on the prospect at the meeting.

Follow your gut instincts. Share what you feel inspired to share with the client.

At the end of your presentation ask the question, “I see ________ as being the value you receive. Is this a fit, do you want that value?” If yes, you have the order.

If no ask questions to find out why not and see if that reason is valid. Remember, the best objection overturn is a question that helps you to understand the other person’s point of view.

Conscious or Subconscious

There is a magic place in your mind that allows you to do things you would never believe are possible. That magic space is called the subconscious mind.

Your subconscious mind is at work whenever you excel.

Try this exercise.

On your next sales call, don’t think about how to close the deal.

Instead, before the appointment, just consider what you want to see happen. Then go in with your active listening ears on, listen to what the other person has to say and respond with the first thing that pops into you mind.

I typically experience a 50% or better closing ratio by following this plan of action.

Allow your conscious mind to set the desired outcome. Then empty your conscious mind of the how-to-do-it thinking and allow your powerful subconscious to turn that desire into a great result.