Instead of loving your business (like most people) you must actually fall in love with your clients.
But exactly how do you fall in love with your clients?
It starts with understanding. Call to ask your best clients what the greatest value they receive from your business is.
Then develop a stay-in-touch strategy. Consider:
Sending a thank you card after the value call.
Setting a “check-in” time for later in the year with each client you talk to.
Emailing a newsletter that reaches clients monthly at minimum.
Schedule a luncheon where your clients have an opportunity to meet each other.
Mail a “no real reason card” a few times a year.
Now that I got your brain working on this, think of a few unique ways you can stay in touch and show clients you value them and their business.
Your personal touch and authentic caring makes a big difference in showing clients how much you appreciate them.