Most people have had the experience of trying to make a point to someone only to have the response be a blank stare.
When those moments happen, you were talking in a way the listener could not hear or understand you. As human beings, we best learn from pictures and stories.
Sales and marketing is easier using these ideas.
Tell stories about client successes instead of giving your standard sales presentation. Take the prospect through the start of your relationship all the way through the success your client had.
Or put your sales presentation into PowerPoint. But don’t use words, use pictures instead. Explain your point visually with pictures and minimal words.
Develop your storytelling skills and then put pictures to the words and see how much easier sales and marketing becomes.