Go Daddy has gotten a lot of attention from their controversial and sexy ad campaigns during the Super Bowl over the last couple of years.
One effect that they may not track, however, is whether or not there is a segment of their buying public that is turned off by the imagery.
Here’s what one of my subscribers had to say, “We're removing our three business sites, all our future sites, and our non-profit business site from GoDaddy.
“Had we not seen their ads, including the one depicting impossibly shaped college girls as the center of old men's highest choice and attention with less attractive women getting ignored and passed by, allowing those ads to come into the living rooms of girls and boys via ads, and conditioning their minds so negatively, we may have stayed with GoDaddy forever and grown our businesses along with them.
“After all, my non-profit is partly to help empower women and break away from negative conditioning. I can't imagine simultaneously supporting GoDaddy.”
Should you shape your marketing to just one person? No.
Should you consider the ramifications of how your marketing may affect a group of people, like women for example? Absolutely.