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October 2006
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December 2006

The Cycle of Success Part II

Last week, I posted an item on my blog that talked about the Cycle of Success and used an NFL Football as one way to observe this cycle in action.

NFL Football showed us to be successful it takes:

1. Focus

2. Strategy

3. Determination.

The blog post goes on to ask the question – “How does YOUR business stack up?”

  • Do you know your strengths (from the client’s perspective)?
  • Do you have an ongoing, consistent method of telling that story?
  • Do you tend to put aside strategy and planning with the destructive self-talk of “I’ll get to it soon, but I’m just too busy right now?”

Success in football, life and business takes focus, strategy and determination. Without it your business is merely surviving rather than thriving in a niche marketing driven world.

If sales process and marketing strategy is overwhelming for you to consider be sure to click here for immediate assistance.

Do Something Nice For the World

Seth Godin and his newest project called Squidoo has asked business people at large to do something nice for charity.

He suggests building a Lens on Squidoo to promote your favorite things. Then donate the money to a worthwhile charitable cause for the holiday season.

So, I picked golf. Here's my lens. Visit and any golf book or other item you purchase on the site will be donated to Room to Read. Doing worthwhile educational work, worldwide.

Check it out AND please be sure to rate it.

Making Your Web Site Work

SalesPgScrnSht If you’re like most people in business, you know you need a web site. The problem is you’re not sure why or how to make it work for your business.

Here’s how to make your web site more effective starting today.

1. Evaluate each page on your site. Ask yourself “What is the purpose of this page” and “What is the outcome I expect from it.”

2. Every page that does not have a focused purpose and outcome should be eliminated.

3, Provide visitors with an easy way to opt-in when they visit your web site. Using services like AWeber will allow anyone to add a form and track activity easily, inexpensively and automatically.

4. Offer a soft step. Allow people to take a small step closer to you, at no cost, to see what you are all about. A blog is one example of a soft step. It provides information and allows prospects to learn more about how you think.

5. If you can’t get this done effectively, get help. Learn how you can gain my help in creating a web site that drives sales leads into your pipeline.