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Is Bribery a Viable Marketing Tactic

I receive offers all day long from various companies. I study them carefully, analyze what makes them work and track the campaign to see how/if they follow up.

Sales Genie is a great company, offering a great service. In a recent HTML email campaign they made a startling offer:

Receive a FREE
13" Sharp LCD TV!

Purchase within 7 days
and receive a 13" Sharp LCD TV with your prepaid subscription!*

Then they added a phone number to call in your order.

HEY, if you're going to buy anyway, why not do it now and get the free gift.

  • Would you buy because of this incentive?
  • Would you buy without any incentive at all?
  • Does this attract your attention and make you pick up the telephone today?

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