I receive offers all day long from various companies. I study them carefully, analyze what makes them work and track the campaign to see how/if they follow up.
Sales Genie is a great company, offering a great service. In a recent HTML email campaign they made a startling offer:
Receive a FREE
13" Sharp LCD TV!
Purchase Salesgenie.com within 7 days
and receive a 13" Sharp LCD TV with your prepaid subscription!*
Then they added a phone number to call in your order.
HEY, if you're going to buy anyway, why not do it now and get the free gift.
- Would you buy because of this incentive?
- Would you buy without any incentive at all?
- Does this attract your attention and make you pick up the telephone today?
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