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September 2006
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Wise Words by Jack Canfield

Usually I will post a condensed version of Creative Business Strategies on my blog. It'sSuccess Principles kind of the "Best of..." this weeks idea.

Since Jack Canfield was kind enough to let me share his ideas on The Law of Attraction with my readers, I decided not to post a condensed version today.

Instead I would like to encourage you to visit the web site where Creative Busienss Strategy lives and read the entire article.

I guarantee it will be the best 5 minutes or less you spend this week. Click here now and check it out. Then leave a comment to tell the world what you think of The Law of Attraction.

A Deal’s a Deal Until . . .

Screwstandard Last Friday I sent out an email that offered an interesting product called the Best Detox Footbath.

I was pretty amazed by it; considering that my wife, Michelle, was able to get an exclusive to sell a faster working, battery powered unit on her web site.

To make a long story short, one of my subscribers emailed me shortly after I sent the offer. She said that the same unit was on sale on EBay for half the price.

I investigated. Lo and behold, OUR manufacturer was selling the same unit, with a smaller soaking tub, for half the price.

We checked in with the manufacturer. He felt that since he changed the shape of the ion generator and reduced the tub size it was a different product.

We felt that he had misrepresented himself and his exclusive offer to us. Since trust had been violated Michelle eliminated his product.

So a deal is deal until someone wants to violate trust. When that occurs, the only deal I can accept is to say good-bye.

Honesty and integrity is all we have when dealing with others in small business. Maintaining it doesn’t take much more than being honest, truthful and keeping your word.

Ask Your Clients What They Want to Be Called

I just realized something very important I wanted to share.

My insurance agent calls me by my full name. There are very few people who do and almost all of them are people I don't really relate to in a friendly way, like the IRS for example.

I find that I don't really like communicating with my insurance agent a lot. No real need to unless there is an accident, right?

What about his back end sales potential to me? Pretty nil really.

Would I switch agents? Probably. Am I looking to? No. Why not? Too much trouble to do and I don't care to spend my time that way.

Here's the take away. Ask every client you have how they like to be addressed.

Robert's sometimes like to be called Bob. John's on occasion are Jack's to their best friends.

The payoff is increased comfort and a more meaningful relationship with every client on your list.