The reason small businesses fail is because they lack revenue. Generating enough revenue to remain in business seems to be a mystery to many.
A business lacks revenue because the owner doesn’t communicate a message consistently to a group of people who have reason to care.
To easily avoid this common trap all you have to do is:
Plan to communicate a message people want to hear consistently.
- Identify YOUR ideal client (the people who most value the message).
- Follow a simple 3-step sales process. (Download my sales process idea here).
- Make offers to help people who need your guidance consistently.
- Sell more to people who already purchased from you as part of your daily routine.
Sounds pretty easy, so why doesn’t everyone do it?