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August 2006
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October 2006

AWeber Cares

Recently, I switched my newsletter and auto responder services to

The reason?

AWeber is used by top marketers, they have higher deliverability rates than their competition and their product is priced below the competition for similar services.

One thing I DID NOT know is that AWeber also cares about the client experience.

They sent a message asking what I liked and what I did not like about their service.

I replied with ideas.

Sean Cohen,the Director of Client Relations & Development at AWeber responded with answers and a willingness to assist further.

Sean included a toll free phone number to call for additional help.

This is a large company with many clients. Yet they cared enough to ask how they could perform better.

I believe they will continue to see strong client growth by using Human Touch Marketing methods to show they truly care.

The takeaway -- ask YOUR clients how you're doing and how you could improve. Follow the AWeber lead and demonstrate you care well beyond the purchase. It always leads to client loyality and stronger relationships.

Learn more about AWeber at

Why Do I Want to Communicate?

You want to communicate for 2-reasons:

1. To provide ideas that help clients achieve their business goals.

2. To make recommendations that have value to niche groups you can service.

But all communications are NOT created equal.

When communicating with clients do not say, “Here’s the best deal ever on our latest widget or service.”

Instead send a communication that presents an idea that helps your clients achieve their greatest goals. Read the full strategy here >

Prospects also need to receive value from your communications. It’s the story in your prospects mind that counts.

Instead of blasting out a SAVE MONEY, WE’RE THE BEST CHOICE or YOU CAN TRUST US; how about making a recommendation.

Tell them, I understand your challenges and I have a solution that has been used by other companies in your industry.

Offer to set a time to sit down and talk in depth about their (your prospects) business.

Providing ideas and making recommendations are two very solid communication strategies that bring you more business or open the door to meaningful sales opportunities.

This is a condensed version of this week’s Creative Business Strategy.

View the full article at and be sure to share the link with a friend.

How to Get Started Sharing Your Expertise.

Consistent communication is the key to business success. Get started communicating better today by following these steps.

1. Write down the four major key issues in your business. Make sure these points address a challenge or concern your client cares about.

2. Pick the most important (from your clients view) and write down 6 to 8 sub points; advice you would give your client if you were talking to them one-to-one.

3. Now, just add detail to your sub points and you have a communication that addresses an issue your client is concerned about.

4. Remember to “talk” to your clients (first person) and do not write to them (stiff, formal, proper English) when you’re developing your communication.

5. From there just commit to a timeline, decide on the automation tool you’ll use and communicate every week, every other week or monthly at minimum.
This is a vital business building step. If you aren’t able to do it on your own, get help.

If you can't find the time to communicate to your clients and prospects on your own, be sure to visit for a complete range of commercial writing, marketing strategy and sales process development services.

This is a condensed version of my weekly Creative Business Strategy. View the full version online at